Do you know what Google algorithms are?

Meta description: Google algorithms are updated by google time to time to rank websites that are following the guidelines of the google webmaster.

The main objective of these updates is to refine and remove the thin or spammy content from SERP. So, whenever searcher searches for a query, he will get relevant data from google. It also ranks down those websites that do not contain query-specific content.   

Google algorithm updates

Panda is one of the updates developed by Google, for detecting duplicate and plagiarized content. It is introduced by Google in the year 2011. Earlier people used to submit thin content on their websites. Sometimes, they made their content just by keyword stuffing. With this update, google not only detected the user-generated spam but also deleted them from google search results. So, after writing the relevant content, one can run one’s site for checking content duplication or plagiarism.

Penguin was the second update by the google to detect irrelevant and spammy links created by the users. It was introduced in the year 2012 by google. In the beginning, users used to make spammy links. Through their link network, they used to build links to rank their site. And sometimes the content contained over-optimized anchor text. Google intercepted these sorts of activities and dropped down the ranking of such sites as a penalty. So, google scanned all those sites with spammy or irrelevant links and removed them from SERP with the help of Google disavow links tool. The main objective of google in doing so is to provide relevant data to its users.

Hummingbird was the third update from google for providing quality content to its users. It was introduced in the year 2013 and can be interpreted as an advanced update of Panda. This update gives a refined search of a query, even if the query does not have an exact word, searched by the user. Out of all relevant searches, this update provides the most relevant and appropriate search. Hummingbird automatically down the ranking of those sites that contain thin content and of low quality.

Pigeon was the fourth update introduced by Google in the year 2014. But it was somewhat location-specific. This algorithm gives search results as per the user’s location. So, for promoting a website, one needs to increase one’s reach in the local area. For that off-page SEO is important like directory submission, backlinks building, etc.

Mobile: This algorithm was developed in the year 2015 by google. And the objective behind is to make sites mobile-friendly. And ranking of those sites which are not optimized for mobile, are ranked down by google.

RankBrain update of google is similar to that of Hummingbird algorithm. It was introduced in the year 2015 with an objective to improve the relevant search queries in SERP. It ranks down those sites which contain ambiguous content i.e. not specific content for the corresponding query.

Possum update works where cut-throat competition exists. Possum update is basically for local searches. So, possum provides a number of results for similar queries. If the user is searching something then as per this update google shows him the results of the nearest location with quality output.

Fred update was introduced by Google in the year 2017, to check those websites which were promotion oriented instead of providing relevant information. Those sites which do not comply with the google webmaster guidelines or rules are ranked down by google. So, the user gets refined results in SERP.

Top 20 sites for online Classified submission for SEO ranking of website.

Classified submission is very important for any digital marketer. There are some examples of free classified submission sites list in India, classified submission, classified submission ads. Classified submission is an off-page technique that helps in building backlinks for a website. This technique is digital and can be easily promoted by online marketing.

What is classified submission?

Classified submission is one of the off-page SEO techniques. It is a sort of advertisement for one’s own business in the newspaper. This concept is not new, but the advanced form, when compared to earlier techniques of promotion and advertisement. Now one can promote one’s own business over the internet with the help of online marketing. Earlier people used to invest a lot of their money in making banners, pamphlets, etc. But now it is much cheaper and cost-effective by online marketing. Moreover, one can also display ads on one’s business post, which will ultimately enhance the business profile.

What are the benefits of classified submission in search ranking?

Their benefits are indirect but definite. These help in optimizing the website.

This is the era of internet where almost every person is using it, so immediately one can circulate one’s business info among thousands of people digitally.

One can promote one’s product or service in little or no time.

If your website is new, then you should do classified submission for building your website’s backlinks.

There are many websites where one can submit their classified, that too, free of cost. 

There are some sites: www.addressguru.in, www.newsday.com, www.nola.com, www.classifiedads.com, and many more.

Classified submission helps in building backlinks for one’s website, which will drive traffic for the website in different forms. 

Classified List DA PA https://www.addressguru.in/ 36 45 https://www.quikr.com/ 62 58 https://www.justlanded.com/ 69 58 https://www.oodle.com/ 63 59 http://www.vivastreet.co.in/ 31 51 https://www.clickindia.com/ 49 54 http://www.sell.com/ 53 56 http://tcnext.com/ 28 38 http://franceinlondon.com/ 45 39 https://classifiedadsunlimited.com/ 20 39 http://tips4india.in/ 17 41 http://www.freeadsinindia.in/ 26 49 https://www.classifiedads.com/ 52 58 http://myadmonster.com/ 22 41 https://www.indads.in/ 9 51 http://indiacatalog.com/ 35 43 https://www.ukclassifieds.co.uk/ 39 54 https://www.ad-mart.co.uk/ 34 50 http://azindia.com/ 37 40 http://highlandclassifieds.com/ 23 43 I hope the information provided here will help you out...........

What is directory submission in digital marketing course

Meta description: Directory submission is one of the most important aspects of digital marketing. This basically helps one to optimize one’s webpage, by off-page technique.

Description: It is mandatory for every digital marketer to do directory submission. It helps one in building backlinks for one’s own website, which ultimately helps in ranking up of the website.

What is Directory Submission?

Directory submission is an age-old practice. Earlier we have bulky and cumbersome phone directories that contain phone numbers. Now the definition is changed but the purpose is the same. In digital marketing directory submission is the most important aspect. Because it helps one to create backlinks for one’s website. Directory submission means submitting one’s website URL, under relevant category, in those websites whose DA (domain authority) and PA (page authority) are greater than equal to 25. By this basically one is building one’s website’s backlinks so that Google Boat will crawl them every time, and the website gets rank up.

That’s why it is also used as an off-page technique that ultimately helps in optimizing the website.

These are of three types:

Paid: Under this owner of a directory charge for submission and also approves the links submitted by you in a stipulated time.

Reciprocal: As its name suggests, give and take mechanism. Under this, there is an exchange of links between you and the directory owner site.

Free: Under this one can submit one’s links at no cost, as its name suggests, but the thing is, approval of those may take a long time, that too, with no guarantee.

Directory Submission is an off-page technique that helps in optimizing one’s website. Basically, one’s own website is submitted to other’s website.

Mandatory things while submitting any directory:

1 Title: Proper title should be there, related to your business etc.

2 Meta description/ Description: Should be there of about 200-300 characters, that will reflect the nature of one’s business.

3 Tag/ Keywords: Relevant keywords or tags should be there, so that boat will read them every time.

4 Category: Keep in mind that category should be chosen correctly. For instance, if one is dealing with education sector, one has to select, say education, in the category section.

5 Owner name: It can be different for submitting different directories.

6 Owner e-mail id: It can be same, even for, different directories.

This off-page technique demands patience, but it works……………….

One can check out some examples of sites for directory submission.

http://www.addbusiness.net/submit.php?c=1554&LINK_TYPE=1
http://www.eslovar.com/submit.php?c=133&LINK_TYPE=1
http://www.happal.com/submit.php?c=87&LINK_TYPE=1
https://www.sitepromotiondirectory.com/submit.php?c=329

Question and Answer

In our day-to-day we use Internet for searching the things which are useful for us. For the same sometime we ask question from Google for solving our query on some particular subject.
For making users' search easy, google also provide some websites for just questioning and answering. For those who are not aware about digital marketing, they have no idea that upto what extent these websites can help one for promotion of one's product or services.
Through my blog,today I will tell you that how you can use these websites for creating back links for your website.
For example: I create my login in answer.yahoo.com, then you will get a option to ask any question of your own interest. And if you want you can answer it also. But make sure that the content should pretty enough and then you can add a backlink of your website on it.
If you have some photographs, do upload on the same. These things adjudicate that you are a authentic user and your answer will always be there................

What is blogger?

Blogger 

Blogger is a platform for sharing information created by Google. It was started by Google in 2003, because at that time Google had had lack of information and wanted to gain lot of information from people. Initially, Google paid money to those who contributed their data to them. People across globe started sharing information and pictures on various topics.

Later, Blogger has also launched mobile applications for users have their mobile devices. Users can post their blogs, and also share photos and links via mobile phones. The major two mobile operating systems that Blogger focuses on are Android and iOS. Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.

Steps for creating blog account

Pick a blog name: Choose some description.

Get your blog online: Register your blog and get hosting.

Customize your blog: Choose a free template and apply it.

Write & publish your first post: As a first assignment.

Promote your blog: Get more people to read your blog.

Make money blogging: Choose from several options to monetize your blog.

One can simply create it using his/her google account.

Thanks.

https://www.apnarajya.com

Global Warming become a threat to world

Global Warming

God created this world beautiful by designing green trees, rivers, valleys, streams and last but not the least pure air to breathe in and bestow us with these. Nature created all these tangible and intangible things for sustaining life on Earth.

But what human is doing today, just polluting the environment by emitting harmful gases like carbon-di-oxide, nitric oxide, sulfur-di-oxide, chlorofluorocarbon, etc. into the environment. These gases not only polluting the atmosphere but also deteriorate health of living beings.

Nowadays the harmful effects of it can be seen when one visit to any monument like Taj Mahal, Qutub Minar, etc. Basically what happens is, when carbon-di-oxide level increased a permissible limit, it causes warming of Earth atmosphere. That further leads to melting of glaciers and river flood that take hundreds of lives every year.

As per UN Convention on Global Warming, Secretary-General António Guterres will convene a Climate Summit to bring world leaders of governments, the private sector and civil society together to support the multilateral process and to increase and accelerate climate action and ambition. He has named Luis Alfonso de Alba, a former Mexican diplomat, as his Special Envoy to lead its preparations. The Summit will focus on key sectors where action can make the most difference—heavy industry, nature-based solutions, cities, energy, resilience, and climate finance. World leaders will report on what they are doing, and what more they intend to do when they convene in 2020 for the UN climate conference, where commitments will be renewed and may be increased.

So keep in mind that whenever there is a development it must be sustainable.

Top 15 search engines World wide one can access instantly

Meta description : 

Unique and very useful information about world's top search engines that are used by millions of users  across the globe. Here we are providing some, that may be new for you.

 Description:

What else if google is not working  or someone say that google is banned. No need to worry about it. Here you will get the information about world's most preferred search engines over internet. Apart from your only knowledge about conventional search engine, below are many  other, that make your search easier.

1 Google : In this era of technology, I can't imagine a single person unaware of google search engine. Almost every one is using google for searching anything, anywhere and at anytime. And the best part is, google is providing immense knowledge relentlessly and without any discrimination to everyone.

2 Bing :This is an another search engine that have been  assisting a huge chunk  of  population, though it is not  that much dominating as compare to google.

3 Yahoo search: In terms of usability or popularity, Yahoo secures the fourth position in the list of top search engines. It has a market share of 3.90 percent and is counted among the top email providers in the world.

4 Baidu : This may be a new  one for most of the viewers. This holds the same position and useability (across China) as, google world wide. 

5 Ask : This holds 5th position in the hierarchy of search engines all over the world. Ask.com has around 0.42 percent of market share compared to other contenders of the search engine race. It was previously known as the Ask Jeeves.

6 Aol Search : AOL search engine is one of the pioneers in the world of the internet that was used for offering dial-up services, instant messaging, web portal, email, etc. in the US. Earlier its use was prevalent.

7 DuckDuckgo : When protecting your personal information is your top priority, DuckDuckGo is one of the top Search Engines for you to use.

Unlike other search engines, DuckDuckGo doesn’t keep an eye on your online activities and doesn’t store your personal information. For people valuing privacy, DuckDuckGo is the perfect search engine.

8 WolframAlpha : It is somewhat different from rest of the search engines as it provide their users computational knowledge on various topics.

9 Yandex : It is the most preffered search engine used in Russia. According to the Alexa rankings, Yandex.ru is one of the top Search Engines in Russia.

It is the largest search engine in the country and has a market share of around 65%. Yandex is a technology company that offers machine learning aided products and services to its users.

10 WebCrawler : It  holds the subside position in the list of search engines.

11 Twitter : There is no doubt about the fact that Google has superb search algorithms, but nothing can beat Twitter when it comes to getting real-time news or updates.

When an important event or incident takes place, people can get real-time updates on Twitter. The minute by minute unfolding of the events adds to the popularity of Twitter.

12 Dogpile : Dogpile is a metasearch engine that gets its results from multiple search engines before presenting the information to you. According to Dogpile, their technology provides better results than other search engines, giving you more access to the web.

13 Ixquick : Startpage is a web search engine which highlights privacy as its distinguishing feature.It was previously known as the metasearch engine Ixquick,Startpage being then a variant service. Both sites were merged in 2016.

14 Excite : Excite (stylized as excite) is an internet portal launched in 1995 that provides a variety of content including news and weather, a metasearch engine, a web-based email, instant messaging, stock quotes, and a customizable user homepage. It is currently operated by IAC Applications (formerly Mindspark) of IAC, and Excite Networks. In the U.S., the main Excite site has long been a personal start page called My Excite. Excite also operates an e-mail service, although it is no longer open for new customers.

15 Info : Info is a metasearch engine, which provides results from search engines and directories, including Google, Yahoo!, Ask, Teoma, AlltheWeb, Inktomi, Yandex, Open Directory, Kanoodle, LookSmart and About.com.News search is powered by Topix.net and Info.com's shopping database is powered by Shopping.com.Info.com can also do White Page and Yellow Page searches.Info.com has search plugins for Google Chrome, Internet Explorer and Firefox.

I hope that the above provided information about search engines will help you out, whenever required.