Glossary related to Digital Marketings

Before going for Digital Marketing one must have knowledge of these terms normally use in Online Marketing.

Keyword: One can say it as a smallest unit for digital marketing. Ranking of any particular site

depends on it. User who deals in digital marketing must have a good knowledge of selection of

keywords to rank one's site on the top of any search engine.

Keyword frequency: It shows how many times user use selected keywords in his / her article. It

always has some value.

For instance, it is predefined that it should be 1% of the total 1000 words in an article. That means

keyword frequency is equal to 10.

Keyword density:  It should be 2% of the total words used in any article. If one crosses this threshold value, then the article written leads to violate the set rules of Google.

Title: It is basically a group of keywords that defines name of user’s site, which will be rated by

Google. It must contain 50 – 70 characters (most preferred 50 characters ).

Load time: How much time a site is taking to open completely is the load time for that site. It should

be 6-7 seconds, not more than that otherwise, Google will reduce ranking of that site for the internet

surfers.

Bounce rate: In simple words, it is a ratio of number of exit to number of entrance multiple by 100

for percentage.

The above mentioned list contains many more terms that will be covered and shared in another blog.